The new logo encapsulates the company’s DNA: technological expertise, flexibility, simplicity, and a commitment to putting vision technology at the service of a more sustainable future. The new claim, “Vision for the next generations”, captures the unique positioning of the company. The new brand identity is the result of an in-depth analysis of Maxlab’s value proposition and customer feedback. The process was supported by the consulting company Vision Markets.

Maxlab has a solid track record in designing embedded visions systems and cameras in areas as diverse as outdoor facility monitoring for optimized energy consumption or protection of farmland from wildlife damage. The company offers both turn-key development services and off-the shelf camera modules.