B&R products now available in Europe through RS
B&R has entered into a strategic partnership with RS to distribute B&R products through RS's online and offline channels.
This will give machine builders in Europe faster and easier access to automation technology. The cooperation will optimize ordering processes, improve traceability, and provide reliable local support. Susana Gonzalez of ABB emphasizes that the partnership ideally complements the customer-focused service model and offers efficient procurement processes and first-class service. RS will offer a comprehensive range of B&R products, supported by a powerful logistics infrastructure.
The collaboration strengthens the strategic partnership between RS and ABB and expands RS's presence in the industrial automation sector. Pete Malpas from RS explains that the cooperation helps engineers and industrial companies innovate faster and creates real added value for partners and customers in the region.
