New Jumo advertising tower with LED technology and a rotating logo in Fulda
The company has replaced the old tower at its Fulda site with a technically upgraded facility
The new tower, over 12 meters high and situated atop a five-story industrial building, combines a rotating double logo with large-scale LED display technology. The Jumo logo is designed as a double-sided tensioned fabric installation with a total area of 34 square meters; it can rotate 360 degrees and is illuminated by energy-efficient, high-performance LEDs.
Four LED displays, each measuring 6 square meters, serve as information and advertising spaces. Among other things, they display the outside temperature and the time and can show dynamic content such as real-time temperature updates, event announcements, or seasonal messages. Thanks to its elevated position and panoramic view, the tower serves as a visually striking landmark in the cityscape. The project required specialized solutions in structural engineering, steel and metal construction, elevated access technology, and large-scale LED display technology, and was completed within a short planning and implementation timeframe.
