Atlas Copco Group appears with a new umbrella brand
Atlas Copco is now operating under a new umbrella brand, the Atlas Copco Group. Now a new look and logo have been introduced.
The individual brand Atlas Copco can currently be recognized by its blue and white logo. This will continue to be used on the Group's machines and systems as well as for the corresponding services. Likewise, the group's other 50 or so brands, such as Edwards, Isra, Leybold, LEWA and Chicago Pneumatic, will retain their previous logos: they all have their own identity and their own unique brand promise and portfolio.
"We are represented worldwide with numerous strong brands, all of which stand together for the success of our group," said Mats Rahmström, President and CEO of the Atlas Copco Group at the presentation of the new group presence in Sweden. “This diversity and our decentralized structure will remain an important part of our strategy in the future,” emphasized the CEO. In the future, the "Atlas Copco Group" will also act as a new umbrella brand for all of the group's brands - including Atlas Copco. “This allows each individual brand to maintain its individuality, while at the same time drawing attention to the fact that everyone is part of something bigger.” With the new message - "Technology that changes the future" - Atlas Copco also wants to make it clear how much the group contributes to global progress and social development.
