Panasonic has appointed Hiroyuki Nishiuma as Managing Director of Panasonic System Communications Company Europe (PSCEU). He has over 30 years of experience and serves the entire European market from the Wiesbaden office.

Mr. Nishiuma was previously Senior Managing Executive Officer and Board Member of Panasonic Systems Solutions in Japan, where he achieved sales and profit growth for seven consecutive fiscal years. He joined Panasonic in 1988 and studied politics and economics at Waseda University in Tokyo.

Panasonic offers a range of products that are used in critical business processes to continuously improve quality. These include mobile computing, security, broadcast, business communications, medical, and visual solutions. By combining these products with its systems and service integration expertise, Panasonic has also launched an important new B2B solution initiative called Gemba Process Innovation. The company will support its European business customers in the manufacturing, logistics and retail sectors, promoting innovation that improves productivity and increases customer satisfaction.