Largest industry show also a digital heavyweight
If you believe the pure numbers, the Hannover Messe Digital Edition from April 12 to 16, 2021 was a complete success: 90,000 registrations, 10,500 products from 1,800 exhibitors. In addition, the conference program featured 1,500 speakers who spoke about digitization, supply chain management, lightweight construction or hydrogen and electromobility. However, technical discussions that did not take place are less easy to count. Of course, the organizer also knows that these were missing out.
Dr. Jochen Köckler, CEO of Deutsche Messe, summarizes the course of the digital edition of the trade fair as follows: "The response to the digital Hannover Messe has exceeded our expectations. Nevertheless, it has become clear that a digital trade fair cannot replace the magic of a physical event." A conclusion that hardly any participant would disagree with.
After all, with over 10,000 products from around 1,800 exhibitors, there was an incredible amount to see. This is also evidenced by the 700,000 search queries on the trade fair website cited by Deutsche Messe. The presentations at the accompanying conference, which were pleasantly short at between 20 and 30 minutes in length, were also guaranteed to offer something suitable for every attendee thanks to their four-digit number alone.
Hannover Messe 2022 also with digital additions
From these facts, Deutsche Messe drew the conclusion to take the experience gained from two years of digital industry shows into the coming year. Hannover Messe 2022 - which will take place from April 25 to 29 - will have digital elements. However, Köckler does not yet elaborate on what exactly this "hybrid trade fair experience" will entail. However, the digital trade fair platform, once established, will certainly play a central role in it. But then as an accompaniment to a presence event with technical discussions and chance encounters in the hallway and everything else that belongs to a typical trade show day.
(dl)
