Creaform Appoints New Vice-President EMEA

Alexis Wilcox is Creaform's new vice-president for the EMEA territory. Alexis will be responsible for managing the sales teams and he will be involved in developing strategies for Creaform's subsidiaries in Europe, Middle East and Africa so as to reach annual sales and business development goals.

Alexis has more than 15 years of experience in metrology for industrial applications, more specifically in sectors such as industrial electronics and industrial automation. He has held executive positions for companies such as Hirschmann, Knürr and Datamars. Most recently and just before joining Creaform, he acted as managing director for Central Europe of the TESA Division at Hexagon Group. Alexis has extensive experience in building and managing routes to markets as well as an expertise in the distribution of industrial investment machinery equipment and industrial consumer goods. Alexis has a master's degree in engineering from the University of Texas and Heriott-Watt in Edinburgh (Scotland) as well as a diploma in marketing management from the International Institute for Management Development (IMD) in Lausanne, Switzerland.