Conrad B2B Catalog Reissued
Conrad Electronic is expanding its B2B operations with a new, 960-page catalog that serves as a print introduction to the Conrad Sourcing Platform
Following the launch of the Conrad Pro loyalty program, the catalog is another key component of the company’s platform initiative.
The catalog is generated directly from the digital systems and provides a snapshot of the product range, which comprises more than 10 million items. 7,200 selected products from areas such as automation, electronic components, tools, measurement technology, and building services engineering serve as a structured guide and filter for technical buyers who do not work digitally all the time.
QR codes on each page allow business customers to access product detail pages with real-time prices, current availability, and alternative products. At the same time, Conrad presents its range of system integrations, e-procurement solutions, and services at the catalog level. The catalog is thus designed to bridge the gap between tactile information and the digital procurement process.
