Researchers at Brussels Photonics, Vrije Universiteit Brussel, have developed a “first time right” design method that eliminates the “step-and-repeat” and “trial-and-error” approach in optical system design. They demonstrated the systematic, deterministic, scalable, and holistic character of their disruptive technique with various freeform lens- and mirror-based high-end examples and invite optical designers to experience their new method hands-on via an open-access trial web application.