17.12.2021 • NewscamerasSmartkameras

Basler buys two Korean distributors

Basler takes over its two long-standing Korean business partners Datvision and Iovis and thus expands its direct business in Asia.

Basler takes over its two long-standing Korean business partners Datvision and...
Basler takes over its two long-standing Korean business partners Datvision and Iovis and thus expands its direct business in Asia. In picture (from left): Chong Yoon Foo (Basler), Hyunki Cho (Datvision), Kim Jonghwan (iovis), Dr. Dietmar Ley (Basler). (Image: Basler)

Basler AG, a machine vision specialist, is acquiring its long-standing Korean distributors Datvision and Iovis, probably effective January 7, 2022. This is, after the acquisition of the distributor MVLZ in China, a further step in the expansion of the direct business in Asia. The company is also expanding its portfolio.

Alexander Temme, Chief Commercial Officer (CCO) of Basler, explains: "Basler has been consistently expanding its product and service portfolio for several years now and has meanwhile transformed itself from a camera manufacturer to a full-range distributor. The acquisition of Datvision and Iovis as well as the planned merger in the near future underline this strategy."

Datvision most recently employed around ten people in Korea. The company sells machine vision components and solutions for various industries, primarily in the semiconductor and electronics markets. Seoul-based Iovis, which most recently had over 40 employees, distributed a very extensive portfolio of vision components from various manufacturers.

A timely merger of both companies with the existing Basler Korea team will create a subsidiary of over 50 employees.

Company

Basler AG

An der Strusbek 60-62
22926 Ahrensburg
Germany

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