Norsk Elektro Optikk (NEO) has established HySpex GmbH, a new office located in Berlin, Germany, designed to serve as a sales and support hub for customers throughout the EU. This strategic expansion aims to strengthen NEO’s European presence and deliver enhanced service to both new and existing clients across the region.

“HySpex has a well-established network across Europe, and our EU office will enable us to better reach and support customers on-site,” says Lukasz Palukowski, sales channel manager for HySpex.

Hallvard Skjerping, CCO of NEO, adds, “We’ve already witnessed the positive impact of local support for our clients through HySpex Inc, our office in the US. This new office will help us build on that success.”

The EU office will be headed by Dr Andreas Eisele and Dr Maximilian Brell, both bringing extensive experience from corporate and academic sectors in hyperspectral imaging. “Having worked with NEO and used HySpex cameras in the past, we’re thrilled to join forces and contribute to HySpex’s strategic future,” says Eisele.

In addition to supporting traditional market segments, HySpex GmbH will focus on expanding HySpex’s role as an OEM provider for industrial suppliers and exploring new opportunities within the space industry. Dr. Brell, with his extensive expertise in spaceborne hyperspectral satellite missions, will play a pivotal role in supporting NEO and HySpex in this promising new venture.   

“We’re excited to welcome Andreas and Maximilian to the team to lead this initiative in the EU,” says CEO of NEO, Trond Løke.

With the establishment of HySpex GmbH, NEO reinforces its commitment to European clients, creating a solid foundation for future growth, innovation, and stronger client partnerships within the region.

Further reading: An NIR imaging system for integration onto a commercial space platform, wileyindustrynews.com, 11 June 2024