Central to his role at the EMVA will be the expansion of the exchange among industry participants, both inside and outside the association, as well as the dialogue with vision tech users, who will be increasingly involved in the association's work in the future. The role will also support the continued growth and visibility of the EMVA as the leading European vision trade association.

Oliver Scheel has long been familiar with the machine vision industry. He worked for 13 years as Commercial Manager EMEA for the publisher of the trade magazine "inspect - World of Vision". He then spent three years as Sales Director for a well-known publishing house in Stuttgart. Most recently, he held the position of Marketing Director at a non-university research institution of the state of Baden-Württemberg, which conducts research projects in the field of artificial intelligence, among other things.