From October 8th to 10th, industry experts and stakeholders from the embedded systems industry will meet at the Austin Convention Center in the "Silicon Hills" of Texas, USA. The trade fair is organized by the subsidiary NürnbergMesse North America Inc. It is - alongside embedded world China in Shanghai - the second international offshoot of the successful Nuremberg trade fair. At embedded world North America, it will be possible to meet industry experts from all over the world and more than 150 exhibitors.

The trade fair will focus heavily on the value chain for the development and production of embedded systems as well as on the distributed artificial intelligence and Internet of Things segments. As the name "Exhibition&Conference" already suggests, the embedded world North America Conference will also take place parallel to the trade fair. Conference topics include Internet of Things – Platforms & Applications, Connectivity Solutions, Embedded Operating Systems, Safety & Security, Board Level Hardware Engineering, System & Software Engineering, Embedded Artificial Intelligence & Intelligent Systems, Embedded Human Machine Interfaces, System-on-Chip (SoC) Design, Cross-Cultural Topics and Embedded Technology Use Cases.