Most of the times the turn-key solution of a machine vision task is provided by a system solution provider: "The end user benefits from the year-long experience of the system integrators and does not need to come up with a solution himself but rather receives more of a tailored complete package. The risk is borne purely by the system integrator", says Torsten Reusch, Managing Director of EHD imaging GmbH.

Also at Vision 2010, the world's leading trade fair for machine vision, great emphasis is once again being placed on the system integrators and, for the second time, Messe Stuttgart is providing a platform called the Integration Area where system solution providers can showcase their expertise. After receiving excellent feedback regarding the Integration Area last year, Messe Stuttgart is expanding this platform even further at this year's Vision 2010. "We want to focus more on the end users of machine vision systems and provide this target group with a competent forum for problem solving", explains Florian Niethammer, Project Manager of Vision. The Integration Area at Vision 2010, taking place from 9 to 11 November 2010 in the new Stuttgart Trade Fair Centre directly at Stuttgart Airport, will have its own area clearly marked out from the others. "The level of interest and enthusiasm is very positive at the moment", says Niethammer. "The expansion of the Vision Integration Area is an important move as it will make it easier for the end customer to come into contact with the integrators", added Ronald Krzywinski, Managing Director of Bi-Ber GmbH & Co. Engineering KG. As last year also in 2010 will the Integration Area be sponsored by the INSPECT from GIT Publishers.

As a complex cross-sectional technology, machine vision combines the areas of optics, illumination, camera technology, computer science, interfaces and software. And "system integrators provide end users with solutions that take the entire spectrum into consideration", says Krzywinski. "This ranges from", he continues, "the feasibility study to the formulation of the individually best solution, to customer-specific development, to construction and start-up of the system. Rounding it all off is the training and aftersales service covering the entire product lifecycle."

End users will find competent contact partners in the system integrator area at Vision. "Already in 2009, a lot of companies made use of this area. This year, we are expecting an even greater number of end users to be among the visitors - best of all with concrete application problems or their own ideas", says Roy Hengstmann, Managing Director of Hengstmann Solutions GmbH.