Basler ace USB 3.0 cameras launched on the market a year ago. They have been so successful that Basler has been able to ramp up production - and is passing along the price benefits to their customers. New starting list price for models ranging from VGA to 5 MP resolution: 199 €. The reason for this unusual action: Because of the strong success of these products, the company has been able to ramp up production and enjoy the economics of scale. Now it is looking to pass along those savings to its customers. The campaign may further drive the already high-flying sales, helping the company move closer to the market share lead it seeks.

Based on customer feedback, the broad selection of CCD and CMOS models have been popular, as has the stable implementation of the USB3 Vision standard and the simple integration and usage that come with it. These only heighten the joys of the technical benefits associated with the interface, such as plug&play compatibility and low CPU load. These factors have all made Basler ace cameras into a popular replacement for older FireWire cameras as well as attractive products for new design-ins.