New name, new logo, new company slogan: With a focus on the manufacture of components, AT - Automation Technology is now presenting itself under the AT Sensors brand. "The renaming reflects the strategic decision of recent years to withdraw from the systems business and instead concentrate on the development and production of solution-oriented sensors," says CEO Daniel Seiler, explaining the company's rebranding. AT founder and CTO André Kasper adds: "Of course, our customers will continue to benefit from our extensive application experience, which we have steadily gained as a long-standing system integrator. This enables us to develop highly innovative products and consistently live up to our reputation as one of the global players in the image processing industry."

The new name AT Sensors therefore clearly describes who the company is and what it offers. In keeping with this, the website has already been changed from www.automationtechnology.de to www.at-sensors.com, which also improves findability on the Internet.

For the first time, the North German technology company is presenting itself as AT Sensors at the leading trade fair for image processing, Vision, in Stuttgart. "Although a lot is new with the decision to rebrand, AT remains true to the tried and tested company colors, the familiar company address and the distinctive pixels in the new AT logo in order to ensure a certain level of recognition," explains Nina Claaßen, Head of Marketing at AT. Also unchanged is AT's high standard of always being one step ahead in the development of new features and sensors and thus being and remaining a pioneer for new trends."