Olympus has enhanced its website. Based on extensive market research and customer feedback, Olympus completely redesigned its website for life science microscopy. It now offers customers an interactive resource, enabling them to navigate in an application-focused manner towards the products and services that are best suited for their individual requirements. Along with the user-focused website, Olympus is currently initiating the inclusion of QR codes on new products. This user-orientated idea will enable customers to rapidly access product resources on-site and with ease, direct to their mobile smartphones or tablet computers.