Nils joins Imint after a successful 16-year tenure at Pricer, a global technology company serving the smart retail market, where he held a wide range of senior-level roles across product development, sales management, and business development. In January 2020, Nils was appointed as company’s chief product officer, responsible for all product related efforts including R&D and product management.

“We are thrilled to welcome Nils to the Imint team, and we’re confident his extensive knowledge across a wide range of industries will provide us with the necessary expertise to continue our growth both within our core markets and new ones,” said Lifvendahl. “Nils has a diverse background in product development and management within large and small technology companies, all of which will be leveraged as he leads the Imint product team.”

As chief product officer, Nils will spearhead all aspects of Imint’s product management, and is thus responsible for the company’s present and future Vidhance portfolio. Additionally, Nils will accelerate the company’s growth through increased efforts in product discovery and business development.

Since its inception, Imint has generated significant and sustained growth within its core mobile market. This appointment will support the company as it both further pushes the boundaries of smartphone video enhancement performance, while also productizing new solutions applicable to burgeoning markets such as wearables, AR headsets, body-worn cameras, and more.

“For years, Imint has equipped the mobile industry with practical solutions, built on cutting-edge technology, that elevate smartphone video performance,” stated Hulth. “However, Imint’s video enhancement technology no longer pertains to smartphones alone; it now applies to entirely new product categories that are redefining how consumers experience the world. I look forward to joining the Imint team to continue the company’s legacy of developing breakthrough video enhancement products for both the company’s core smartphone market and beyond.”