Prime Vision opens a new office in the Citigroup building in Sydney, serving clients and partners in Australia.

The new office provides the full range of products and services, including consultancy and automation system design. Heading this operation is new General Manager Tom Ellis, a respected industry specialist with considerable knowledge of the Australian market. And it is a market in which Prime Vision already has an established customer base.

Prime Vision systems are installed nationwide in Australia Post's letter sorting centres and the company was also responsible for the OCR technology that allowed New Caledonian Post to upgrade from manual mail processing to highly effective letter automation.

The company also played its part in the Australian Air Express ‘Building our Future' investment programme. Prime Vision was chosen to provide advanced video-coding applications for processing parcels at the new AaE facilities in Melbourne and Sydney. It was an important part of the overall automation system that won major national and state awards within months of becoming fully operational.

Prime Vision products are not all designed for postal automation applications however. The company's LogisticsMatch product, for example, is providing verification of price-per-kilo with barcode for the leading Australian supermarket chain, Coles.

Commenting on the launch of Prime Vision's Australian operation, Tom Ellis said: "I have worked alongside Prime Vision for quite a few years on a number of projects and have come to know the company well. The Prime Vision philosophy to be the best by listening to the customer, exceeding expectations by providing quality, flexible solutions and being in it for the long haul are precisely what drives me personally. I am excited at the opportunities that lay before us and look forward to leveraging my industry experience and our innovative technology to the benefit of our customers."