Isra Vision, provider in the industrial image processing sector and leader for surface inspection systems, announces today that Eric Ceyrolle has joined the Executive Board of the company. Eric Ceyrolle, the former Executive Vice President of Worldwide Sales and Marketing at Cognex is one of the most successful global machine vision businessmen.

With his important and strategical addition to the management, Isra intends to realize further growth with an extended product portfolio on the basis of the wide range of existing technologies and acquisitions. Eric Ceyrolle has a broad experience and know-how in the machine vision market which he gained in his many years working very successfully as an executive manager at Cognex, one of the global leaders in machine vision from the USA.

"We are excited to welcome Eric Ceyrolle to our management team. We have found in him a professional with a proven track record, enormous international market experience also in Europe and Asia and an excellent knowledge of the industry," says Enis Ersü, founder and chairman of Isra Vision, commenting on the incumbent.

"He comes to strengthen our management with a focus on new business. This is a further major step on our path of success. Together with our French fellow, we will continue systematically with our high-quality growth in new areas with portfolio extensions, and this we intend to continue to develop successfully. Mr. Ceyrolle will also lend his effective support in accompanying strategic global acquisitions," stresses Enis Ersü in conclusion.

With this step, Isra is proactively driving forward its growth strategy. The core of the strategy is to grow strongly and sustainably by diversifying in technologies, regions and markets. Thereby Isra focuses on a mix of product portfolio extension with new innovations for existing branches and entering into new business models for extended markets. External growth through acquisitions is a further element of the strategy. Isra is planning a growth beyond 100 Million Euros in revenues in the next years.

On February 28th, 2011 the company will report on the first quarter of financial year 2010/2011 which will also include the new guidance for the expected annual growth in 2010/2011.