Linos, a member of the Qioptiq Group, today announced it is to rebrand as Qioptiq as a part of Qioptiq's overall strategy. Linos, which is currently operating under its own name and logo, will rebrand in line with Qioptiq's overall branding strategy, which is part of a set of broader efforts to better serve the company's customers and make it easier to do business with them.

Linos CEO, Volker Brockmeyer, said: "Since becoming a member of the Qioptiq Group in 2007, we have welcomed being part of a larger organization; sharing common goals to better serve our clients. Our rebrand from Linos to Qioptiq is the next natural step for us to take and we look forward to the prospect of truly becoming one company."

Qioptiq will be launching one new global website, which will see the entire Linos portfolio of products and services.