AIA unveiled its Vision for the Future-a new brand identity emphasizing AIA's commitment to advancing vision and imaging technology worldwide. The new brand identity premiered at the 20th Annual AIA Business Conference in Orlando on January 18, 2012. We've spent the last 18 months developing our vision of where AIA, our members, and the vision and imaging industry as a whole are headed in the future," said Jeff Burnstein, AIA's President. "A key component of this effort was getting input from our members in focus groups and through in-depth surveys, as well as one-one-one conversations. We see the technology extending to every corner of the globe and into every industry, well beyond the confines of the factory. So, we refocused our priorities, invested in new activities and staff resources, and changed our name from the Automated Imaging Association to just AIA, adding a tagline that clearly states our mission: ‘Advancing Vision + Imaging'," Burnstein explained.

Online Name Changed

"We also have changed the name of our industry-leading website from Machine Vision Online to Vision Online, in recognition of the fact that vision is used in entertainment, medical imaging, warehousing, retail many other industries where the word ‘machine' may be too narrow of a description." Burnstein stressed that the new name for the association, new tagline, and new website name are far more than just cosmetic changes. "With this new branding initiative, AIA plans to reinforce its position as a strong, forward-thinking advocate for the companies that manufacture, integrate and use vision and imaging technology in established and emerging markets worldwide. AIA currently represents some 320 members from 30 nations and expects to attract many new members as well as customers for vision as a result of our expanded efforts to help create our vision for the future," he said.